Laura Molano has been appointed as the new Chief Marketing Officer for GRUPO Iberostar starting October 2014
With over 10 years’ experience in the fashion, hotel and restaurant industry, Laura Molano was formerly the Corporate Sales and Manager of Marketing IBEROSTATE, the real estate division of GRUPO Iberostar
Laura Molano has been appointed as the Chief Marketing Officer for GRUPO Iberostar. In her new post, L. Molano will be the Group’s head of marketing at a global level, leading the Group’s marketing strategy at all the business units, both via distribution channels and those addressing customers. She will also be in charge of coordinating and supervising the marketing plans and budgets for the Group, which has around 100 hotels.
One of her many goals is to continue to position GRUPO Iberostar and its various divisions as a benchmark within the tourist industry, whilst also highlighting and boosting the brands values. To achieve this, Laura Molano will manage the entire marketing structure of GRUPO Iberostar which operates in the major source markets and in destinations including; the Caribbean, USA, Europe, Canada, Northern Africa and South America.
With a Degree in Communications and a Master’s Degree in Business and Institutional Communications, both from the University of Barcelona, Laura Molano also took a Master’s Degree in Marketing Management from the School of Senior Management and Administration of Barcelona amongst other achievements.
Laura Molano said;”I am looking forward to facing new challenges and opportunities and to continue developing a global strategy for the brand which allows the company to reach a wider audience whilst also showcasing our unique, solid and consolidated value offering that will help us to set the benchmark in the international tourist industry.”
Laura Molano also has 10 years of experience working with international companies in the FMCG, fashion, and hospitality industry. Since 2011, she has held the position of Corporate General Manager of Marketing for IBEROSTATE, the real estate division of GRUPO Iberostar.
GRUPO Iberostar is currently made up by three divisions: Iberostar Hotels & Resorts (hotel division), IBEROSERVICE Incoming Services (receptive division), and IBEROSTATE Golf, Villas & Condos (real estate division).