The Brand New Property in Riviera Nayarit Receives its First Industry Honors
The five-star, all-inclusive Iberostar Playa Mita in Riviera Nayarit, Mexico recently received the AAA Four Diamond Rating, recognized for its strong dedication to outstanding quality, superior service and exceptional amenities. Opened in December 2013 at an investment of over 100 million euros, the property is Iberostar Hotels & Resorts’ first hotel on Mexico’s west coast and 10th in the country overall.
Iberostar Playa Mita is the brand’s fourth hotel to receive the AAA Four Diamond award in Mexico and sixth within the portfolio, joining Iberostar Grand Hotel Paraíso, Iberostar Paraíso Maya and Iberostar Cancun in the region as well as Iberostar Grand Hotel Rose Hall and Iberostar Rose Hall Suites in Jamaica.
AAA annually reviews and rates hotels based on extensive criteria, including the overall quality, range of facilities and level of services offered by the property. More than 29,000 hotels are reviewed with just 5.3 percent making the exclusive AAA Four Diamond list, further highlighting the brand’s level of prominence in the region and within the all-inclusive industry as a whole.
“Riviera Nayarit is emerging as a highly sought-after destination with the new Iberostar Playa Mita leading the region’s growth,” said John Long Vice President of Sales & Marketing for Iberostar. “The AAA Four Diamond award is a testament to our commitment to excellence, our guests and to an exciting region on the Pacific Coast, which North Americans are only beginning to discover.”
The Iberostar Playa Mita features 452 guest rooms, including 120 oceanfront junior suites, two Presidential Suites and 18 adult-only Spa Rooms, a first for the brand. The Premium Gold category resort offers three luxurious swimming pools including an infinity pool, a tranquil spa, and access to an on-site 18-hole, oceanfront, championship golf course designed by Greg Norman. Additionally, guests can experience Iberostar’s signature culinary offerings at four a la carte specialty restaurants and an international buffet, as well as eight bars, including one swim up bar, and 24-hour room and concierge service. In addition to non-motorized water sports, guests can enjoy activities that include dance lessons, yoga classes and live nightly entertainment.
The opening of the new property has brought a significant boost to the development of tourism in Riviera Nayarit, which has become widely-recognized as a luxury destination on Mexico’s Pacific Coast. The region boasts more than 180 miles of beautiful coastline and cultural and natural heritage. Iberostar Playa Mita has further contributed to this growth with the creation of 450 jobs.
Iberostar Hotels & Resorts currently offers 19 properties in Mexico and the Caribbean, ranging from the adults-only Grand Collection to couple-and family-friendly Premium Gold and Premium category resorts, together offering a variety of ideal locations for memorable vacation experiences.
About Iberostar Hotels & Resorts
Iberostar Hotels & Resorts is a family-owned Spanish hospitality company with more than 50 years of experience in the travel industry. Iberostar provides unique vacation experiences, rooted in superior customer service and quality, in the world’s most popular vacation destinations. With around 100 hotels in 13 countries,
Iberostar Hotels & Resorts is committed to offering excellence in quality and service and providing personal attention to each guest.
For more information, please visit iberostar.com.