Our family-friendly hotels are designed with understanding at their core. By recognizing what children need, we create rooms and experiences where both adults and younger guests feel welcome and can truly find their place.

The latest travel style trends include the art of learning through play, a new kind of water-based leisure shaped around children’s psychology, more responsible ways of traveling in connection with the environment, and a renewed focus on wellbeing at every age. Below, we explore each of these ideas, along with inspiration on how to bring them to life in some of the best destinations for family travel, with curated accommodation options.

The rise of “edutainment” (learning through play)

Star Camp: much more than a kids’ club

Have you heard of edutainment? This term blends education and entertainment to describe one of the latest trends for children. Star Camp is built on this very philosophy. Learning through play has long been part of the experience at Iberostar family hotels.

In this welcoming space, young guests make friends and enjoy themselves while taking part in musical events, science workshops, ocean-friendly activities, and creative sessions using biodegradable materials. There are three age groups, each guided by professional activity leaders: Monkey, for ages 4 to 7; Dolphin, for ages 8 to 12; and Eagle, for ages 13 to 17.

Science workshops and marine awareness

Learning through play during a vacation has never been so engaging. Protecting the oceans and coastal habitats is at the heart of Star Camp. As the need to connect with nature in a more respectful way becomes increasingly important, children’s leisure activities are evolving with greater environmental awareness.

Supervised experiments help children understand, through science, how marine ecosystems work and how everything is interconnected. Ocean Day is a full day dedicated to the sea at Iberostar hotels, where children actively take part in marine conservation activities. They discover underwater life and the biodiversity of each destination, turning every moment into something far from ordinary.