Iberostar Hotels & Resorts confirms focus on sports by renewing its partnership agreement with Toni Nadal until 2017
Iberostar Hotels & Resorts and Toni Nadal recently renewed their partnership agreement, which originated in 2009, further reinforcing their link within the world of sports.
Toni Nadal, who is also the coach and uncle of tennis star, Rafa Nadal, will continue to be the company's ambassador on all of the world's tennis courts for three more seasons. His support and commitment to the brand is displayed at every tennis match with Tony sporting his favorite Iberostar hat.
“At Iberostar, we want to reaffirm our passion for sports,” said Luis Hérault, Chief Marketing Officer of GRUPO Iberostar. “This agreement is further evidence of our commitment to one of the values, which we assume as our own. We are delighted that Toni Nadal will continue to be an ambassador for our brand."
“We have been working together for many years and I hope to continue for many more,” remarked Toni Nadal. “Iberostar is a company which has always shown its support for sports and particularly for tennis.”
Iberostar furthers this growth by promoting and encouraging sporting activities as it is considered a fundamental pillar of the brand. Most recently, Iberostar announced the sponsorship of the 2014 Majorca Padel Tennis World Championship, where the winner will receive the Iberostar Trophy; the sponsorship renewal of the Iberostar Stadium; and its support for the sport of basketball as official sponsor of the C. B Canarias team.