Iberostar Hotels & Resorts recorded a turnover of over €1 billion in 2012, a 10% rise over the previous year’s figure
Results reflect success of international strategy and the growing diversification of its outbound markets
In 2013, Iberostar Hotels & Resorts plans to invest €83 million in the construction of its first hotel on Mexico’s Pacific coast as well as improvements and refurbishment work on several hotels included in its portfolio
Iberostar Hotels & Resorts has reported a 2012 turnover of €1,047 billion, a 10% rise in comparison with 2011. These end-of-year results stem from its international strategy combined with the diversification of its outbound markets, with the Spanish market making up 5% of its global turnover. These results are further proof of the company’s strong position, which continues to grow in terms of revenue and results.
Iberostar, which operates in 16 countries and employs 21,000 professionals worldwide, remains firmly committed to the on-going improvement of its products and services. This commitment is reflected in the high level of customer satisfaction, which reached a rate of 42% in 2012, reflecting the outstanding degree of customer loyalty to the brand.
Looking back at 2012
The opening of the Iberostar Cancún is a particular highlight for 2012, bringing the total number of hotels in Mexico to nine.
Last July, in a joint venture with a group of investors, Iberostar acquired a 100% stake in five of Thomas Cook’s hotels in Spain (the Royal Cupido, Royal Cristina and Royal Playa de Palma in Majorca and the Royal Andalus and Andalucía Playa in Cadiz). The takeover cost €94 million which also included the acquisition of a golf club with two 18-hole courses (Novo Sancti Petri Golf Club).
Iberostar also spent 2012 looking into various opportunities for growth in European and Latin American capitals. Each potential project has been considered by the hotel chain to guarantee the firm’s gradual, but steady entry into the urban-holiday segment.
The chain’s Spanish hotels in the Balearics, Andalusia and Canary Islands also enjoyed a good year in terms of occupancy rates and revenue per room. The area has seen a rise in visitors from traditional outbound markets such as Germany and the UK, as well as Russia, which has grown sharply in recent years.
Internationally, one of the key factors behind Iberostar’s successful turnover was the positive performance of its Caribbean hotels. Demand for these hotels rose in 2012 thanks to the positive trends shown by the US, Canadian, Southern hemisphere and European markets.
Looking ahead to 2013
The company plans to invest a total of €83 million in 2013 to boost the brand’s portfolio and expand into new destinations.
The chain remains committed to all destinations it already operates in. Later this year, Iberostar will be opening a hotel in Litibú, Mexico (situated north of Puerto Vallarta). The 5 star Iberostar Playa Mita will have 450 rooms, will be the tenth Iberostar property in the country and is set to become the brand’s first hotel on the Mexican Pacific coastline. Furthermore, in 2013 the Spanish hotel chain will be carrying out improvements and refurbishment work on the Iberostar Cayo Coco, the Iberostar Daiquiri and the Iberostar Taínos, thereby bringing the total number of hotels operated by the chain in Cuba to 10.
Building work on Iberostar’s new complex in Cartagena de Indias (Colombia) will also begin during 2013. This five star hotel will have a total of 400 rooms.
In Spain, the chain will continue with its investment policy to improve its hotels. Major projects for this year include the full refurbishment of the Iberostar Jardín del Sol Suites (Majorca) and all the rooms at the Iberostar Isla Canela (Huelva).
Finally, the company plans to step up the search for expansion opportunities in key tourist capital to increase its presence in the urban hotel sector.