Iberostar Hotels & Resorts strengthens its online strategy with a new 2012 campaign aimed at increasing brand awareness and its global fan community. A two-fold strategy, the brand will launch the "Iberostar Connection" advertising campaign, along with a Facebook contest titled "The Search for Paradise," enabling users to connect to the brand’s Facebook page and join an interactive game to win trips to Iberostar destinations.
In the new campaign, Antonio Banderas, who has been the face of the brand since 2010, becomes just another Iberostar guest as he leads the brand's advertising campaign: "Iberostar Connection" (www.IberostarConnection.com).
"This campaign further enhances the communication strategy we began implementing in 2011, which focuses on our Iberostar clients, who are the real stars, and on Antonio Banderas, as he engages consumers through participation. The media plan is focused on the online channel as we feel that social media is an essential vehicle within our strategy" said Luis Hérault, Chief Marketing Officer of GRUPO Iberostar.
The campaign's main focus is to offer guests the opportunity to send a video to their loved ones from any Iberostar hotel so they can share their vacation experiences. Antonio Banderas, just as another hotel guest, sends a video message to his close friends as well.
The campaign targets visitors from the United States and Spain and will be launched in all English and Spanish speaking countries. Its media strategy will combine the brand's web, display and user networks, depending on country.
Further enhancing the brand’s social media efforts, Iberostar will host an interactive contest on Facebook: "The Search for Paradise" https://apps.facebook.com/thesearchforparadise/
Beginning today May 15, Facebook fans of the Iberostar page have the ability to guess the Iberostar property being described via clues shared by Antonio Banderas and then locate it using the Microsoft Bing map. The first user to virtually and correctly guess the location will win a trip to the featured Iberostar property.
"The Search for Paradise" contest will take place May 15 – 17, 2012. Six trips 7 night trips for 2 will be awarded to the correctly-guessed Iberostar property along with a video camera so winners can record and share their Iberostar vacation experiences. The brand will give away two trips per day during the contest.