Partnership to Offer a Myriad of Engaging Activities for Travel Agents & Consumers
To kick off a yearlong strategic partnership, Iberostar Hotels & Resorts, the Cancun Convention & Visitors Bureau, and famed football organization the Dallas Cowboys Football Club — members of the Dallas Cowboy Cheerleaders traveled down to the beautiful Iberostar Selection Cancún in Cancun, Mexico April 21 – 29, 2014, for the 2015 Dallas Cowboys Cheerleaders Calendar photo shoot. In addition to staging the shoot on-location at the resort and around several hotspots in the region, the cheerleaders additionally held a stylish fashion show at the property on April 28 where guests of all ages could interact with the cheerleaders and view the latest swimwear fashions.
Iberostar Hotels & Resorts, along with Apple Vacations, will partner with several notable American sports teams this year, including the Philadelphia Phillies, Chicago White Sox, and Indiana Colts to bring unique and engaging activities to travel agents and consumers in key source markets. As Iberostar Hotels & Resorts continues to spotlight its newest addition its portfolio in Playa Mita, Mexico, a recent AAA Four Diamond recipient— its longstanding relationship with travel industry powerhouse Apple Vacations is ever more critical to bolster awareness and sales.
"We’re proud to continue the relationship with Apple Vacations in a more meaningful and impactful way this year by also partnering with the Philadelphia Phillies, Chicago White Sox, and the Indiana Colts" said John Long, Vice President of Sales & Marketing at Iberostar Hotels & Resorts. "These prominent sports teams create an overwhelming amount of excitement for their fans and we’re looking forward to having Iberostar Hotels & Resorts as part of the buzz this year."
The partnership with this iconic baseball team includes the sponsorship of three games (May 27, August 19, and September 9). Moreover, on each game day, there will be a Baseball 101 Clinic, which will include on the field training. In addition, there will be a press conference with a special guest speaker, a Q&A session, and an Apple Vacations/ Iberostar presentation. Prior to each game, Iberostar and Apple Vacations will host an agent tent party, where agents will receive tickets to the game and exclusive VIP suite access. Live from the baseball mound, a representative for the brand will kick off the games with a ceremonial first.
Continuing the brand’s dedication to charitable endeavours and ensuring the partnership goes beyond the baseball field, Iberostar Hotels & Resorts will be supporting five charities associated with the Philadelphia Phillies, listed below.
Cole Hamels - Diamonds and Denim
Ryan Howard – Big Piece Foundation Dinner
Jimmy Rollins – Family Foundation
Chase Utley – Chase’s All Stars
Police Athletic League (All of the players support PAL)
Chicago White Sox
An exciting ceremonial first pitch along with an exclusive travel agent event with a VIP Suite, will commence the sponsorship with the Chicago White Sox. In addition to the in-game promotion on the stadium’s LED boards and scoreboard signage, the June 12th game event will also include seat upgrade promotion for baseball fans.
The yearlong partnership with the Indianapolis Colts will involve several marketing and promotional activities such as stadium exposure throughout the season. What’s more, there will be an on-location photo shoot for the Indianapolis Colts Cheerleaders annual calendar at the award-winning Iberostar Selection Playa Mita in Riviera Nayarit, Mexico. The cheerleaders will also take strides down the catwalk in an exclusive fashion show at the new AAA Four Diamond property. Lucky guests staying at the resort from June 3-10, 2014 will have a chance to interact with the cheerleaders during their stay. Additionally, at an upcoming Colts home game, there will also be an agent event.
Iberostar Hotels & Resorts currently offers 19 properties in Mexico and the Caribbean, ranging from the adults-only Grand Collection to couple-and family-friendly Premium Gold and Premium category resorts, together offering a variety of ideal locations for memorable vacation experiences.