Brand Day with TikTok at the Iberostar Grand Portals Nous Art Gallery
Several teams from the Palma headquarters came together at NOU to gain a deeper understanding of how TikTok works
On 3 May, several teams from the Palma headquarters came together at the Iberostar Grand Portals Nous Art Gallery to celebrate Brand Day with TikTok.
The gallery, which is the first New Contemporary Art and Street Art gallery located at a beachside superior five-star hotel in Spain, was chosen to host the event thanks to its inspirational setting, where around 100 pieces (which change depending on the latest trends, artists involved, and new creations) are exhibited.
Brand Day’s main objective was to gain a better understanding of the platform and discover what kinds of users we can find there. Additionally, information of interest for Iberostar was provided, for example, 57% of TikTok users are thinking of booking a hotel for their next trip, and around 45% want more accommodation-related content on the platform.
Individuals from the Palma headquarters belonging to the brand, sustainability, marketing, creative agency, VOL, HR, and communication teams participated in Brand Day, which ended with a case study about how TikTok could be used to launch the company’s summer campaign.
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