SEPTEMBER 2022

Iberostar Group participates in the II BBVA Sustainability Forum demonstrating its leadership in sustainability within the tourism sector

The forum was attended by presidents or CEOs of large companies, who met to discuss the fight against climate change and financing for sustainable growth

The second edition of BBVA Sustainability Forum was inaugurated by the Prime Minister of Spain, Pedro Sánchez Pérez-Castejón, and the Chairman of BBVA, Carlos Torres Vila. Teresa Ribera Rodríguez, minister for the Ecological Transition and the Demographic Challenge, was responsible for closing the event, which was attended by representatives of the public administration and presidents or CEOs of large global companies, who met to discuss the fight against climate change and financing for sustainable growth.

In addition to being a global obligation from the point of view of responsible business activity, sustainability is a clear business opportunity. In this sense, Sabina Fluxá participated in the II BBVA Sustainability Forum, held at Ciudad BBVA in Madrid, on a panel formed by representatives of several key sectors, such as Carolina Martinoli, Chief People, Corporate Affairs & Sustainability Officer IAG, and José Manuel Arias, President of ArcelorMittal Spain.

In a panel moderated by Luisa Gómez Bravo, Global Head of BBVA Corporate & Investment Banking, Sabina Fluxá, Vice President & CEO of Iberostar Group, shared that the hotel chain’s long-term vision is to promote a responsible tourism model: “as a family-owned business, we understand sustainability as a fully integrated and necessary part of our business model. We are committed to quality and added value in tourism development, which also strikes a balance between economic prosperity and the impact we leave on society and the environment.” Fluxá pointed out that each stakeholder demands a decisive commitment to sustainability. “We are aware of the challenge we face.”

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