IBEROSTAR HOTELS & RESORTS AND THE CANCUN CONVENTION & VISTORS BUREAU PARTNER WITH THE DALLAS COWBOYS CHEERLEADERS ON 2015 CALENDAR SHOOT
29 May 2014
To kick off a yearlong strategic partnership, IBEROSTAR Hotels & Resorts, the Cancun Convention & Visitors Bureau, and famed football organization the Dallas Cowboys Football Club — members of the Dallas Cowboy Cheerleaders traveled down to the beautiful IBEROSTAR Cancun in Cancun, Mexico April 21 – 29, 2014, for the 2015 Dallas Cowboys Cheerleaders Calendar photo shoot. In addition to staging the shoot on-location at the resort and around several hotspots in the region, the cheerleaders additionally held a stylish fashion show at the property on April 28 where guests of all ages could interact with the cheerleaders and view the latest swimwear fashions.
In addition to the onsite photo shoot and fashion show, further marketing and promotional activities will include in-stadium digital advertising, special Dallas Cowboy Cheerleaders appearances, a dedicated social media campaign, online advertising, and television and radio advertising in the Texas market. Additionally, there will be an exclusive travel agent event at the stadium, where agents can enjoy VIP suite access and tickets to the game.
"IBEROSTAR has a longstanding relationship with the Dallas Cowboys Football Club and we’re excited to be continue our partnership, as well as having the opportunity to work closely with the Cancun Convention & Visitors Bureau," said John Long, Vice President of Sales & Marketing for IBEROSTAR Hotels & Resorts. "With its stunning views and crystal blue waters, the IBEROSTAR Cancun served as an ideal location for the shoot. As always, hosting these cheerleaders is an equally memorable experience for us as it is for them."
"The CVB is so proud to once again partner with the beautiful Dallas Cowboys Cheerleaders," said Jesus Almaguer, CEO of the Cancun Convention & Visitors Bureau. "We understand the importance of the Texas market and know that this promotion has had a great impact on the influx of visitors from that part of the United States. A 9% increase in visitors from Texas can be in part attributed to the popularity of the Dallas Cowboys Cheerleaders and our partnership, which showcases both the team and the beauty of Cancun."
With its wealth of vacation options available for every traveler, Cancun, Mexico is one of the world’s most beautiful and popular vacation destinations. From its relaxing beaches to the outstanding dining and nightlife, to its outdoor adventures and historic excursions, Cancun is the perfect getaway for travelers of all ages.
Located along the sunny beaches of the Eastern Caribbean coastline in Cancun, Mexico the IBEROSTAR Cancun is the perfect escape for couples and families alike. The AAA Four Diamond award-winning all-inclusive resort features outstanding amenities such as Cancun’s only 18-hole golf course, a luxurious spa, a modern fitness center, and a Kids Club complete with a Splash Park. From the spacious accommodations to the superb service and gastronomy, the IBEROSTAR Cancun is the perfect home away from home.